Digital media sales certification program

Cancel Send. Training - Online. Digital Media Sales Certification Prep. Digital Media Sales Certification Prep quantity. Overview Media sales changes quickly. Who Should Register. Discussion Topics. Looking to train your team? Discounts available for groups of 10 or more. Get in Touch. Past Learners. Questex Media Quotient Radio One. Xlab Software xoNecole. Principal Consultant, Analytics. Senior Product Manager. Amazon Ads. Account Executive. Avenues to Action. BET Networks.

Sales Manager. Bonneville International. Boston magazine. Bowman Media. Brides Magazine. C Publishing, LLC. CBS Corp. CBS Corporation. Account Executive, Business Development. Account Manager. Administrative Assistant. Business Development. Colorist, Freelance. Digital Sales Assistant. Digital Sales Manager. Digital Sales Specialist. Director of Marketing, Interactive Content. Director of Sales, Marketing. Director, Ad Operations. Director, Programmatic Revenue. Junior Account Executive.

Manager, Agency, Corporate Development. Media Marketing Specialist. Post Production Coordinator. Regional Digital Sales Manager. Research Director. Senior Account Executive. Strategic Partnerships, Business Development Executive. CBS Interactive. Account Executive part-time. Account Executive New Business. Account Service Manager. Account Services Rep. Business Development Manager.

Digital Coordinator. Director National Digital Sales. Director Sales. Director, Content Development and Marketing. Director, Media Analysis. Director, Sales. Local Sales Manager. Local, National Sales Manager. Manager, New Business. Manager, Sales Planning. National Sales Manager.

Research Coodinator. Research Manager. Sales Planner. Senior Vice President, Multimedia Sales. VP Sales. VP, General Manager. VP, Sales Planning.

CBS Local. SVP, Research. Vice President, Ad Operations. VP, Director of Sales. Sales Executive. Request Information. Apply Request information. To be great at digital marketing you need to be able to create a strategy that supports your goals and then execute the strategy on time, within budget and with measurable results.

This course is taught by a leading marketing strategist and chief digital officer at one of DFW's leading agencies. This course covers the waterfront of digital communications. It's an experienced-based view of the latest services and channels and will dive into their unique strengths and strategic uses. You will learn about the digital diamond, SEO and how to create a results-driven digital plan.

Register for this class. Digital Marketing Analytics. The ability to analyze, understand and use your data has become a fundamental component of the marketing profession and nowhere is it more prevalent than in digital marketing.

Using a variety of analytics tools, with an emphasis on Google Analytics, you will learn:. Register for the class. Artificial Intelligence and Personalization for Digital Marketers. Core Topics Problem solving: Apply a seven-step approach to solve marketing and other problems New Product Development: Build successful products and services by being data-driven from the outset Marketing campaign analysis: Analyze marketing campaigns the right way to determine ROI Customer Lifetime value: Identify customers you need to keep and those customers you might need to fire Advanced Topics - Each class will choose one of the following for their final topic Cluster analysis: Segment markets to determine your niche Price optimization: Price your products to maximize profit Forecasting: Understand what factors drive sales and make informed decisions Register.

Digital Branding and Engagement. You will learn: How to create and nurture a brand online To determine how your customers experience your brand digitally To understand the nuances and differences of branding across all digital channels: social, mobile, paid, email Messaging, visual and creative considerations and tactics in mobile, social and email Brand engagement, interaction and loyalty strategies across digital channels How to integrate your digital channels Best practices in online brand guidelines: development, implementation and compliance Foundational online brand reputation management Register.

Understand why customers are more inclined to visit your website and purchase from you through email more than any other digital medium Know the rules! Google Analytics and Google Tag Manager. Learn about Google Analytics KPIs and how they are tracked and reported, then apply Google Analytics to practical use cases to explore the business and marketing insights the tool can provide. Receive hands-on training on how to configure common Google Analytics and marketing tracking pixels in Google Tag Manager and publish them live on your website.

Influencer Marketing. As customers and especially millennials increasingly turn to influencers like bloggers, YouTube, Instagram and Snapchat stars and celebrities to help them make their purchasing decisions knowing how to develop an influencer campaign and integrate it with your other tactics has become integral to any successful social media and content strategy.

Taught by someone who not only creates influencer marketing campaigns for his clients but is also an influencer himself you will get unique insight into:. PPC and Paid Search and Social are the most measurable and effective methods of selling product and generating leads.

However, many campaigns and accounts are unsuccessful because they are not set up correctly and monitored appropriately. Advanced Media Sales - ADV This course focuses on consultative and persuasive selling and interpersonal relationship building, with an emphasis on specific media vehicles. Persuasive Writing — BTW Students will study principles of persuasion, as applied to writing and designing written communications for business.

Included are ads, direct-mail campaigns, argumentative essays, proposals, and other types of writing designed to move readers to respond and take action. Knowing that securing an internship in a relevant and approved field might be challenging, students can also take an independent study course with an approved faculty member, instead of completing an internship.

Once you have completed or registered for all of the certificate coursework below, please fill out the Media Sales Certificate Completion Form. Search Search. Link to University of Illinois website. Hands-On Media. Open Menu. Get Involved.